Tiger Seen on Shaftesbury Avenue
£5.99
This book records how the public took ownership of the art and welcomed it into their daily life. The Grand Tour, The National Gallery - Winner of this years MediaGuardian Awards for Innovation in the Brand identity category.
A unique juxtaposition of streetscape and paintings that shows how classic works of art resonate with contemporary culture.
In June 2007, full size reproductions of some of the National Gallery's best-loved paintings appeared overnight on the streets of Soho and Covent Garden.
On pub walls and tucked down alleys, they were always hanging just around the corner, inviting people to take a ‘Grand Tour' of some of the most famous masterpieces in the world.
Expressions of curiosity, pleasure and surprise filled blogs and newspaper columns, as Londoners reported unexpected encounters with a tiger on Shaftesbury Avenue, nudes on Neal Street and Philip IV Spain (died 1665) loitering outside a coffee shop.
Dozens of photographers caught the moment as people stopped and stared, and uploaded their pictures to www.thegrandtour.org.uk
The photos and commentary were insightful, inspiring, funny and often irreverent.
It is also an alternative introduction to over 40 of the National Gallery's best-loved works.
This is a book for people who love London and the treasures it holds, and in particular the masterpieces in the National Gallery.
To download and view extracts from the book please visit our Tiger Seen microsite www.nationalgallery.co.uk/tigerseen
‘What a splendid summertime treat: strolling through Soho with Caravaggio by your side. I love running into a Rubens while nipping out to buy a paper, or having a Holbein to look at while hailing a taxi.'
Howard Jacobson, The Independent.
• Introduced by art critic and journalist, Andrew Graham-Dixon
• An inspiring commentary on the response of the public to the National Gallery's collection
• An alternative introduction to the masterpieces of the National Gallery
Further Information
| Title | Avenue |
| Publisher | NGC |
| Pub Date | March 2008 |
| Pages | pp 96 |
| Illustrations | 80 in colour |
| Dimensions | 220 x 210mm |
| ISBN | 9781857094282 |
| Product code | 525529 |
| Author | Andrew Graham-Dixon |
| Paperback |
People who bought
this also bought:
