Working in partnership with the National Gallery

The National Gallery houses the national collection of paintings in the Western European tradition from the 13th to the 19th centuries. The collection contains over 2,300 works including many famous works such as van Eyck's Arnolfini Portrait, Velazquez's Rokeby Venus, Turner's Fighting Temeraire and Van Gogh's Sunflowers. All major traditions of Western European painting are represented from the artists of late medieval and Renaissance Italy to the French Impressionists.

The primary purpose of the National Gallery Company is to generate income for the Trust and The National Gallery, through a number of commercial operations. The main business is to run the Gallery Shops in store and online at, produce a range of commercial publications, products and services including licensing images, to both enhance the experience of visitors to the Gallery and effectively reach markets beyond the Gallery.

Every purchase from the shops and restaurants generates valuable revenue for the Gallery to ensure that future generations are able to enjoy the paintings as we do today.

Every license has free access to the National Gallery's unique collection of paintings, including access to the intricate and beautiful details. Partnering with the Company allows unique and compelling opportunities with one of the most magnificent and authoritative galleries in the world.

All National Gallery paintings are available in exceptionally high resolution and colour matched digital images. Our product development and marketing experts offer valuable advise throughout the licensing process to ensure quality control and alignment to brand and product guidelines and principles. Building the brand and reflecting the ethos of the National Gallery are key elements in all partnerships.

Product categories currently include: Homewares, Children, Jewellery, Accessories, Stationery, Gifting, Food & Drink, Beauty and Grooming, Greetings Cards, Artists Materials, Toys and Games, Craft and Collectibles, with a view to expand into other sectors.

In 2014 the National Gallery Company Ltd announced the appointment of licensing agency JELC and the launch of a comprehensive, international licensing programme campaign.

JELC has over 30 years' experience in developing and managing global licensing programmes on behalf of corporate, art, entertainment, personality and fashion based brands, JELC has extensive direct relationships with leading manufacturers and retailers across Europe in multiple categories and has a wide network of contacts from Europe to Australasia and the USA.

For more information contact:

  • Buying Enquiries: Judith Mather, Director of Buying & Merchandise, 0207 747 5973

  • Marketing & PR Enquiries: Kalwinder Bhogal, Head of Marketing, 0207 747 5955

  • Licensing Enquiries: Janet Woodward, Director JELC, 01794 301239

    Current licensees

    Companies already working with The National Gallery Company include:

    • Custom works
    • Warner Classics Music
    • Fox and Chave
    • Green board games
    • Hotch Potch Publishing
    • King and Mcgaw
    • Ravensburger
    • Surface View
    • The Camouflage Company
    • Camouflage Company
    • Crafted Lines
    • Warner Classic music
    • East India Company
    • Ixxi
    • Green Board Games
    • King and Mcgaw
    • Ravensburger
    • East India Company Bullion Limited
    • Halcyon Days
    • We Love Cushions
    • Beswick Vases (Dartington)
    • Prestat
    • Danilo
    • DMC
    • iGadgitz
    • Seb UK Ltd
    • Scoop Designs

    Press Releases