Cookie Policy
Topics/contents:
Date updated: June 2021
This Policy provides information about the types of cookies and how we use them on the National Gallery Company Ltd website https://www.nationalgallery.co.uk/page/cookiepolicy and how you can exercise your choices about the use of cookies.
+ What are cookies and how do they work?
Cookies are small text files that are placed on your devices to make your experience on our website site more efficient. Your internet browser sends these cookies back to the website every time you visit the site to allow our website to analyse the traffic to the site, to recognise your device as well as remembering information such as your browsing history on our website, how many items are in a shopping basket or whether you are logged in.
Our site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
+ Types of cookies and how we use them
Essential / strictly necessary cookies
These cookies are essential for you to browse the website and use its features, such as holding your items in your online shopping basket while you are shopping.
Functionality cookies
These cookies allow our website to remember choices you have made in the past to improve your online experience, such as recently viewed pages, your user name and password so you can automatically log in and enabling social media components, like Facebook and Twitter.
Performance cookies (for analytics)
These cookies collect anonymous information about how you use a website, such as which pages you visited and which links you clicked on so we can make improvements and measure the effectiveness of our marketing communications. This includes cookies from third-party analytics services like Google Analytics
Third party cookies
We use a number of third-party applications including Google, Facebook, YouTube, email service providers and email service provider who also set cookies on our website(s) on its behalf in order to deliver the services that they are providing. These cookies are placed on our website, and may collect information about your online behaviour, such as your IP address, the website you arrived from, and what you may have previously purchased from us.
The table below provides more information about the cookies we use and why.
| Name of cookie | Cookie type | Purpose | Duration |
| JSESSIONID | Essential | This is used to temporarily remember you when you login, register as well as some of your choices. It does not identify you personally and is deleted at the end of your browser session. | Session |
| cookiesAccepted | Essential | This tells us that you have already seen the cookie message on our site, and accepted our use of cookies, so we don't show it to you again. | 1 year |
| BalId | Essential | This helps us to control which server your requests are sent to. | Session |
| easyrec_sessionVar | Functionality | This is used to enable the product recommendation. | Session |
| autoSaveListId | Functionality | Used to restore the abandoned shopping basket. | Session |
| _dc_gtm_UA-2744621-1 | Performance | These are associated with Google Tag Manager, it is used to load other scripts and code into the page. | 1 minute |
| _gat_UA-2744621-2 | Performance | These are set by Google Analytics to keep track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. | 1 minute |
| _gat_UA-78784590-1 | Performance | These are set by Google Analytics. It is used to limit the amount of data recorded by Google on high-traffic volume websites. | 1 minute |
| _gcl_au | Performance | These are set by Google Analytics to store and track the purchases. It does not identify you personally. | 90 days |
| _gali | Performance | This is associated with Google Universal Analytics. It is used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. | 30 seconds |
| _ga | Performance | This is associated with Google Universal Analytics. It is used to distinguish unique users by assigning a randomly generated number as an identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the site’s analytics reports. | 2 years |
| _gid | Performance | This is associated with Google Universal Analytics. It stores and updates a unique value for each page visited. | 1 month |
| utm_campaign, utm_medium, utm_source | Performance | These tell us how you initially arrived on our site at the start of your visit, e.g. from an online advert or an email. | Session |
| _fbp | Third Party | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 90 days |
| peerius_user | Third Party | Used to store product views and purchase history. This data is referred to within our on-page recommendations, which are present on the homepage, collection pages, product pages and within cart. This cookie records the products you have looked at on our website and what you have bought. | 1 year |
| recordID | Third Party | This is associated with our email marketing company, DotMailer. Their software enables us to track when email campaign recipients land on our website, which enables monitoring of the effectiveness of a campaign. This cookie is a unique user identifier, enabling persistent linking of behaviour on the site to a particular user and email campaign response. | 1 year |
| dmSessionID | Third Party | This is associated with our email marketing company, DotMailer. Their software enables us to track when email campaign recipients land on our website, which enables monitoring of the effectiveness of a campaign. This cookie is a unique user identifier, enabling persistent linking of behaviour on the site to a particular user and email campaign response. | 1 year |
+ Change your cookie settings
You can reject or remove our cookies at any time through your browser settings. You may need to refresh your page for your settings to take effect. Please note, however, that it is not possible to restrict or block essential or strictly necessary cookies.
You can also control some of the cookies through your browser settings.
See how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer's website.
To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.